Dissimilar
Interactive Posters | 2018
SCOPE (Multidisciplinary Design)​
-
Research & Conceptualization
-
Communication Design
-
Interactive Ad Campaign
Summary
Gunter Rambow is an award-winning designer and photographer based in Germany who creates designs that reflect his personal ideas. One notable example is his Retrospective Exhibit at the Museum Wiesbaden. I designed a set of interactive posters that pay homage to Gunter's incorporation of personal sentiments, a recurring theme in his body of work. My aim was to embrace the interplay of differences between diverse cultures, Gunter's distinctive coloring technique, and the significance of negative space.
Latin-Script Poster
Devanagari-Script Poster
Analysis & Ideation
As a part of the class 'History & Context of Graphic Design,' I crafted a series of interactive posters, each possessing its own originality. When combined, they also form a tabloid-sized poster.
​
As an Indian living in the US, I often encountered misunderstandings while speaking 'Indian English.' Through my posters, I aimed to raise awareness about individuality by delving into questions related to the English language, particularly within the context of Indian ethnic culture.
Poster - 1.1
Poster - 1.3
Poster - 1.2
Poster - 1.4
Poster - 2.3
Poster - 2.1
Poster - 2.2
Poster - 2.4
Problem Identified
Having lived in the US before, I had to erase and learn new words, adapt to new pronunciations, and change spellings. For example, I had to adjust words like "elevator," "advertisement," and "center" to make my life easier and to remain relevant in conversations in a foreign land.
Elevator = Lift
Center = Centre
Scan the code for variation
in the pronunciation
Research & Aesthetics
During my research, I encountered several words that led me to realize the negative opinions formed against speakers who use a different version of English, often due to differences in ethnicity and educational background.
​
In my posters, typography and iconography are combined to create opinionated content. Typography, including both English and Devanagari scripts, is a vital visual and imagery element in my work. Regardless of being rotated 180 degrees, these posters have a hidden purpose of ensuring the artwork remains universally accessible.
This project significantly emphasizes the dissimilarity between cultures and the diverse educational systems. It highlights how frequently people are misunderstood for speaking 'Indian English,' when in reality, they are using the same language.
